Baha’i Studies Bulletin Vol 3 #3 September 1985 pp73
It seems that what we need now is a more profound and coordinated Baha’i scholarship in order to attract such men as you are contacting. The world has—at least the thinking world— caught up by now with all the great and universal principles enunciated by Baha'u'llah over 70 years ago, and so of course it does not sound 'new' to them.But we know that the deeper teachings, the capacity of his projected World Order to re-create society, are new and dynamic. It is these we must learn to present intelligently and enticingly to such men.
(From a letter dated July 3, 1949, written on behalf of Shoghi Effendi to an individual believer ).
1949-07-03 for SE to ind re Baha’i scholarship