Bibliography: BIB16955

web link	bahai-library.com/bibliography/BIB16955
reference type	Journal Article
title	The Development of Communication and the Communication of Development
journal	Journal of Bahá'í Studies
author	Stephens, K. Dean
year	1990
date	1990
issue	4
volume	2
abstract	The human species is sustained and nourished by a continuum of interchange, a sharing of thoughts, opinions, and feelings known as communication. Various media have evolved as aids to the communication process, from the grunts and gestures of prehistoric societies to the modern world of satellites, video and computerized data. Although communication has always been the key to the process of human development, the phrase "development communication" only came into vogue in the last twenty years, first using radio and other mass media in one-way, top-down broadcast form to "sell" someone's idea of development to the "ignorant" and downtrodden. As these early models failed to produce spectacular results, the idea of participatory development gained support, with the same downtrodden but suddenly less ignorant public given increasing access to development communication channels. New models are needed to deal with the communication of development: a multidirectional consultative process based on sharing, participation, interchange, and mutual respect and trust.
language	English
keywords	DEVELOPMENT; COMMUNICATION; MEDIA
pages	59–80