Bibliography 2: #BIB32719

Key	BIB32719
Reference type	Journal Article
Title	Exploring the Relationship between Socio-cultural Factors and Tourist Satisfaction : A Study of Lotus Temple, New DelhI
Journal	Worldwide Hopsitality and Tourism Themes (Bingley, UK)
Author	Yadav, Shachi, Bandyopadhyay, Rumki, Rasul, Gulam and Rawal, Anudeep
Year	2010
Date	2010
Issue	5
Volume	2
Abstract	Purpose The paper aims to explore the impact of socio-cultural factors on pilgrimage tourism at Lotus Temple. This study also seeks to investigate the relationship of socio-cultural factors with the satisfaction level of tourists. Design/methodology/approach This study is based on questionnaire analysis from 196 respondents. The research approach is a mixed method comprising exploratory and descriptive research. The paper discusses the strengths of the Lotus Temple and challenges faced by the tourists. Findings It was found that travel motivations differ between foreign and domestic tourists. The study also demonstrates that socio-cultural factors have a bearing on the overall satisfaction of tourists. Practical implications The results have implications for the development of a structured approach, to create a superior experience of the tourist at the Lotus Temple. The level of satisfaction and perception of socio-cultural factors are critical issues, in making the pilgrimage an attractive tourist destination. This study illustrates that, the tourist's perception of socio-cultural factors play a significant role on tourist satisfaction. Originality/value The paper contributes to an understanding of the factors affecting tourism at the Lotus Temple. This paper also offers a contribution to the varied perspectives on tourism in relation to socio-cultural factors and levels of satisfaction.
Language	English
Keywords	TOURISM; INDIA; MASHRIQUL-ADHKAR; NEW DELHI
Pages	554–558
Legal note	11.

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