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The importance of reputation, and segmentation of Small and Medium Enterprises (SMEs) according to their responsible behaviors. Presents a case for responsible entrepreneurship and summarizes how external stakeholders can engage SMEs.
Originally online as a free download from, preserved at

Responsible Entrepreneurship:
Engaging SMEs in Socially and Environmentally Responsible Practices

by George Starcher

Paris: European Bahá'í Business Forum, 2004
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